by Toffler



Tourism & Hospitality Resume


World Vitae                                                                                                            Phoenix, AZ / Global

Founder                                                                                                                   Dec. 2010 – Present

  • Composed immersive learning experiences in health/wellness/herbalism through courses of traditional medicine in Shanghai and Hangzhou, China; Bali, Indonesia; and Kerala, India
  • Authored two self-published books and many articles for sites including MindBodyGreen & Huffington Post
  • Vetted and engaged Chinese suppliers to determine capabilities and expectations; negotiated price, time frame, and details of final product
  • Developed, implemented, and trained staff on systems and processes for timely order fulfillment
  • Collaborate with graphic designers, web developers, and copywriters to develop ad copy and sales pages
  • Provide exceptional customer service delivered with a thoughtful, personalized touch via email, phone, and online messages with (Customer Patti said, “Thank you so much. Your customer service is outstanding!!”)

End-to-end creator of award-winning Belight Tea, and BeBalanced Tea, including research and formulation, naming, design, sourcing and importing tea; marketing and selling through wholesale and ecommerce channels.


Aden Services, Shanghai World Expo Project                                                                    Shanghai, China

Key Account Manager, Luxembourg Pavilion                                                      Mar. 2010 – Nov. 2010

  • Profitably managed the staffing for 130 Chinese employees with a team of managers and supervisors
  • Ensured consistent quality and service across multiple functions: cleaning, security, hostess, and maintenance
  • Implemented budget controls for labor hours and consumables, exceeding profitability goal by 150%
  • Increased service fees paid by the client through consultative selling while exceeding client expectations
  • Interviewed, hired, and trained over 200 hostesses for multiple Pavilions, emphasizing outstanding service and proactive attitude (Internet startup for language learning)                                                             Shanghai, China

Manager, Marketing & PR                                                                                  Mar. 2008 – Mar. 2010

  • Developed and implemented marketing and press campaigns to target online media and educators
  • Facilitated Italki brand awareness around the web using social media (Twitter, Facebook, Flickr, YouTube)
  • Established and maintained highly engaged relationships with bloggers and other tech media
  • Produced marketing and instructional videos with limited budget


Intrepid Travel                                                                                                                               China

Tour Leader                                                                                                                Mar. – Nov. 2007

  • Fostered positive group dynamics while leading demographically diverse groups on 3-week trips through China
  • Challenged to think innovatively and solve complex issues while on the road to cater to varied lifestyle preferences and changing conditions


Shop My Shanghai                                                                                                          Shanghai, China

Founder and CEO (part-time)                                                                               Oct. 2006 – Aug. 2015

Conceived, developed and launched business to provide personalized shopping tours to inbound tourists.

  • Recruited, hired, trained, and supervised employees to provide extraordinary guiding services
  • Kept pulse on shopping, fashion, dining, and luxury travel trends around Shanghai and Asia


JW Marriott                                                                                                                          Hong Kong

Paid Intern (Student Trainee)                                                                                       May – July 2005

  • Rotated through both front and back of the house, learning service and operational standards of a 5-star hotel, including anticipating guests’ needs and being proactive, conscientious, and detailed
  • Assisted over 100 multi-national guests per day in front office and executive lounge with courtesy and professionalism





University of Southern California (USC), graduated Magna Cum Laude                           Los Angeles, CA

B.S. Business Administration, Marshall School of Business                                                          May 2006

  • Chinese University of Hong Kong (study abroad)                                                  Jan. – Apr. 2005





Travel: Visited 7 continents & 65+ countries; sailed on 12+ cruises; attended afternoon tea service in luxury hotels on 3 continents; paraglided in Nepal; met healers across Bali; safaried at the Ngorongoro Crater.

Spanish: Independent continuing education

Dining For Women: Nonprofit group supporting women’s issues in developing countries

World Tea Expo: Multi-year conference educational speaker

Toastmasters: Contest-winning speaker and evaluator

Traditional Chinese Medicine: Studied at Zhejiang Chinese Medicine University





Language: Advanced Mandarin Chinese. Basic Spanish.

Computer:  Web savvy, including basic HTML, WordPress, Infusionsoft, social platforms, and ecommerce platforms.