by Toffler



Toffler’s Resume


To generate impact in a wellness-related endeavor by applying my entrepreneurial spirit to leading projects, connecting people, and embarking on new initiatives in a forward-thinking company.



Founder · World Vitae

Dec. 2010 – Present

  • Created award-winning BeLight Tea, including product formulation, naming, sourcing and importing tea
  • Generated year-over-year sales growth of wellness teas through Amazon and other ecommerce channels
  • Produced and disseminated both written and video educational health content, including two self-published books and many articles for sites including MindBodyGreen & Huffington Post
  • Developed, implemented, and trained staff on systems and processes for timely order fulfillment


Key Account Manager, Luxembourg Pavilion · Aden Services, Shanghai World Expo Project

Mar. 2010 – Nov. 2010

Shanghai, China

  • Increased service fees paid by the client through consultative selling while exceeding client expectations
  • Ensured consistent quality and service across multiple functions: cleaning, security, hostess, and maintenance
  • Exceeded profitability goal by 150%, by implementing budget controls for labor hours and consumables
  • Interviewed, hired, and trained over 200 hostesses for multiple Pavilions, emphasizing outstanding service and proactive attitude
  • Profitably managed the staffing for 130 Chinese employees with a team of managers and supervisors


Manager, Marketing & PR ·

Mar. 2008 – Mar. 2010

Shanghai, China

Internet startup for language learning

  • Established and maintained highly engaged relationships with bloggers and other tech media
  • Developed and implemented marketing and press campaigns to target online media and educators
  • Boosted italki brand awareness around the web using social media (Twitter, Facebook, Flickr, YouTube)
  • Produced marketing and instructional videos with limited budget


Founder · Shop My Shanghai

Oct. 2006 – Aug. 2015

Shanghai, China

  • Conceived, developed and launched business to provide personalized shopping tours to inbound tourists
  • Recruited, hired, trained, and supervised employees to provide attentive guiding services



University of Southern California (USC), 2006

Graduated Magna Cum Laude

Bachelor of Science, Business Administration

  • Marshall School of Business
  • Chinese University of Hong Kong (study abroad)


SW Herb – Herbal Certification Course and Apprenticeship, 2014 – 2015

Inner Vision Yoga – 200 Hour Yoga Teacher Training Certification Course, Spring 2012

Shanghai University of TCM & Zhejiang Chinese Medicine University, Nov. 2010 – June 2011

  •  Traditional Chinese Medicine Theory, Diagnosis, & Herbal Medicine



World Tea Expo: Multi-year conference educational speaker

Toastmasters: Contest-winning speaker and evaluator

Dining For Women: Member, nonprofit group supporting women’s issues in developing countries

Interests: Travel, Tea, Fitness, Nutrition, Alternative Health/Wellness, Meditation



Language: Advanced Mandarin Chinese. Basic Spanish.

Computer:  Web savvy, including basic HTML, WordPress, Infusionsoft, social platforms, and ecommerce platforms.