Résumé
WORK EXPERIENCE
Italki Shanghai, China
Manager, Marketing & PR Mar. 2008 – Present
• Developed and implemented marketing campaigns to target online media and educators
• Established and maintained relationships with bloggers and other tech media
• Built italki’s profile around the web using social media (Twitter, Facebook, Flickr, YouTube)
• Produced marketing and instructional videos with little to no budget
Shop My Shanghai Shanghai, China
Founder and CEO (part-time) Oct. 2006 – Present
• Conceived, developed and executed customized shopping tours to inbound tourists
• Accounted for all revenues and expenditures to ensure appropriate finances
• Maintained website, all marketing communications, and updated information on shopping in Shanghai
Intrepid Travel China
Tour Leader Mar. – Nov. 2007
• Fostered positive group dynamics while leading demographically diverse groups on 3-week trips through China
• Developed leadership, communication, and decision-making skills
• Excelled at completing high quality, on-time accounting records and trip reports
Ruijin Hotel Shanghai, China
Assistant Sales Manager and Trainer Oct. 2006 – Mar. 2007
• Transformed marketing efforts from passive inbound reservations to proactive pursuit of new business
• Handled all English language communications for hotel, including sales, PR, and customer service
Sales Builders Marketing Phoenix, Arizona
Marketing Representative (part-time) Dec. 1999 – Jan. 2004
• Supervised 12 employees in the distribution of samples from high profile booths
• Coordinated product allocation among widely disbursed booths
EDUCATION
Continuing Education in Mandarin Chinese July 2006 – Present
University of Southern California (USC), graduated Magna Cum Laude Los Angeles, CA
B.S. Business Administration, Marshall School of Business May 2006
• Chinese University of Hong Kong Jan. – Apr. 2005
• Don Quijote Spanish Language School (Independent) (Madrid & Barcelona) June – July 2004
HONORS & MEMBERSHIPS
Selected as sole undergraduate speaker for 270 attendee Marshall Scholarship luncheon Fall 2005
Beta Gamma Sigma: Business Honor Society
Golden Key: International Honor Society
SKILLS
Language: Conversational Mandarin Chinese & Spanish
Computer: MS Office Suite, HTML, Dreamweaver MX, Javascript, Photoshop, Camtasia, Social Media, RSS, WordPress
TofflerN (at) gmail (dot) com