OBJECTIVE

To generate impact in a wellness-related endeavor by applying my entrepreneurial spirit to leading projects, connecting people, and embarking on new initiatives in a forward-thinking company.

 

EXPERIENCE

Founder · World Vitae

Dec. 2010 – Present

• Created award-winning BeLight Tea, including product formulation, naming, sourcing and importing tea
• Generated year-over-year sales growth of wellness teas through Amazon and other ecommerce channels
• Produced and disseminated both written and video educational health content, including two self-published books and many articles for sites including MindBodyGreen & Huffington Post
• Developed, implemented, and trained staff on systems and processes for timely order fulfillment

Key Account Manager, Luxembourg Pavilion · Aden Services, Shanghai World Expo Project

Mar. 2010 – Nov. 2010

Shanghai, China

• Increased service fees paid by the client through consultative selling while exceeding client expectations
• Ensured consistent quality and service across multiple functions: cleaning, security, hostess, and maintenance
• Exceeded profitability goal by 150%, by implementing budget controls for labor hours and consumables
• Interviewed, hired, and trained over 200 hostesses for multiple Pavilions, emphasizing outstanding service and proactive attitude
• Profitably managed the staffing for 130 Chinese employees with a team of managers and supervisors

Manager, Marketing & PR · Italki.com

Mar. 2008 – Mar. 2010

Shanghai, China

Internet startup for language learning

• Established and maintained highly engaged relationships with bloggers and other tech media
• Developed and implemented marketing and press campaigns to target online media and educators
• Boosted italki brand awareness around the web using social media (Twitter, Facebook, Flickr, YouTube)
• Produced marketing and instructional videos with limited budget

Founder · Shop My Shanghai

Oct. 2006 – Aug. 2015

Shanghai, China

• Conceived, developed and launched business to provide personalized shopping tours to inbound tourists
• Recruited, hired, trained, and supervised employees to provide attentive guiding services

 

EDUCATION

University of Southern California (USC), 2006

Graduated Magna Cum Laude

Bachelor of Science, Business Administration

• Marshall School of Business

• Chinese University of Hong Kong (study abroad)

POST-SECONDARY CONTINUING EDUCATION

SW Herb – Herbal Certification Course and Apprenticeship, 2014 – 2015

Inner Vision Yoga – 200 Hour Yoga Teacher Training Certification Course, Spring 2012

Shanghai University of TCM & Zhejiang Chinese Medicine University, Nov. 2010 – June 2011

•  Traditional Chinese Medicine Theory, Diagnosis, & Herbal Medicine

HONORS & INTERESTS

World Tea Expo: Multi-year conference educational speaker

Toastmasters: Contest-winning speaker and evaluator

Dining For Women: Member, nonprofit group supporting women’s issues in developing countries

Interests: Travel, Tea, Fitness, Nutrition, Alternative Health/Wellness, Meditation

 

SKILLS

Language: Advanced Mandarin Chinese. Basic Spanish.

Computer:  Web savvy, including basic HTML, WordPress, Infusionsoft, social platforms, and ecommerce platforms.