Toffler’s Resume
OBJECTIVE
To generate impact in a wellness-related endeavor by applying my entrepreneurial spirit to leading projects, connecting people, and embarking on new initiatives in a forward-thinking company.
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EXPERIENCE
Founder · World Vitae
Dec. 2010 – Present
- Created award-winning BeLight Tea, including product formulation, naming, sourcing and importing tea
- Generated year-over-year sales growth of wellness teas through Amazon and other ecommerce channels
- Produced and disseminated both written and video educational health content, including two self-published books and many articles for sites including MindBodyGreen & Huffington Post
- Developed, implemented, and trained staff on systems and processes for timely order fulfillment
Key Account Manager, Luxembourg Pavilion · Aden Services, Shanghai World Expo Project
Mar. 2010 – Nov. 2010
Shanghai, China
- Increased service fees paid by the client through consultative selling while exceeding client expectations
- Ensured consistent quality and service across multiple functions: cleaning, security, hostess, and maintenance
- Exceeded profitability goal by 150%, by implementing budget controls for labor hours and consumables
- Interviewed, hired, and trained over 200 hostesses for multiple Pavilions, emphasizing outstanding service and proactive attitude
- Profitably managed the staffing for 130 Chinese employees with a team of managers and supervisors
Manager, Marketing & PR · Italki.com
Mar. 2008 – Mar. 2010
Shanghai, China
Internet startup for language learning
- Established and maintained highly engaged relationships with bloggers and other tech media
- Developed and implemented marketing and press campaigns to target online media and educators
- Boosted italki brand awareness around the web using social media (Twitter, Facebook, Flickr, YouTube)
- Produced marketing and instructional videos with limited budget
Founder · Shop My Shanghai
Oct. 2006 – Aug. 2015
Shanghai, China
- Conceived, developed and launched business to provide personalized shopping tours to inbound tourists
- Recruited, hired, trained, and supervised employees to provide attentive guiding services
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EDUCATION
University of Southern California (USC), 2006
Graduated Magna Cum Laude
Bachelor of Science, Business Administration
- Marshall School of Business
- Chinese University of Hong Kong (study abroad)
POST-SECONDARY CONTINUING EDUCATION
SW Herb – Herbal Certification Course and Apprenticeship, 2014 – 2015
Inner Vision Yoga – 200 Hour Yoga Teacher Training Certification Course, Spring 2012
Shanghai University of TCM & Zhejiang Chinese Medicine University, Nov. 2010 – June 2011
- Â Traditional Chinese Medicine Theory, Diagnosis, & Herbal Medicine
HONORS & INTERESTS
World Tea Expo: Multi-year conference educational speaker
Toastmasters: Contest-winning speaker and evaluator
Dining For Women: Member, nonprofit group supporting women’s issues in developing countries
Interests: Travel, Tea, Fitness, Nutrition, Alternative Health/Wellness, Meditation
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SKILLS
Language: Advanced Mandarin Chinese. Basic Spanish.
Computer:Â Web savvy, including basic HTML, WordPress, Infusionsoft, social platforms, and ecommerce platforms.